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Haier Appliances (India) P. Limited

Haier Appliances (India) P. Ltd

Haier India started its commercial operations in January 2004 and is a 100 per cent subsidiary of the Haier Group. The India launch was started with innovative products which were designed keeping the day to day customer needs in mind -- products that will transform the customer's every day living into inspired living. 'Products that will make your today better than yesterday.' Haier India launched BMR technology for the first time in India followed by the Double Drive which is a newly patented technology.

Haier clocked revenue of about Rs 325 crore in calendar year 2008. Haier India is set to achieve sales of over Rs. 400 crores in calendar year 2009. Haier India also aims to achieve a leadership position in the next 3-4 years in India and aims to be among the top 3 brands in Refrigerators, ACs and washing Machines categories.

The India operations already has an established dealer network of approximately 1600 dealers all over the country, which is backed by a strong service and after sales service network. Haier Products are available at all major retail outlets and in most of the modern retail chains.

As part of the company's plans to expand operations in the country, Haier in August 2007 had acquired a manufacturing facility, located at Ranjangoan in Pune district of Maharashtra. Spread over 40 acres of land, the plant has capability to manufacture Refrigerators, CTVs and Washing Machines. Haier is upgrading the new facility with state-of-the-art equipments to create a Research & Development facility for refrigerators. The facility was acquired as a part of Purchase of Appliances Business of Anchor Daewoo Industries Limited by Haier India.

About Haier Group

The Haier group was set up in 1984 in Qingdao of China. In just over two decades as per Euromonitor Statistics of 2003, Haier was ranked as the 2nd largest Home Appliances brand in the world and as per Euromonitor Statistics of 2008, Haier branded refrigerators have been ranked as number one worldwide. The group has emerged as a top multinational, manufacturing a wide range of home appliances and consumer electronics products with 15 Industrial Parks globally including USA, Europe, Middle East, Africa, and South Asia other than its robust presence in China. The company has its marketing and sales network in 168 countries around the world, and in 2008, the group turnover aggregated US$ 17.9 billion. The product range comprises of over 15,100 models in 96 categories. On January 31, 2004, Haier was named one of the world’s 100 most recognizable brands and a global brand name, listed by the World Brand Laboratory, one of the world’s leading brand evaluation organizations.

Haier’s international promotion framework encompasses global network for design, production, and distribution and after sales services. Haier has established 18 design institutes, 10 industrial complexes, 22 overseas production factories and 58,000 sales agents worldwide. Haier’s current domestic market share for refrigerators, freezers, air conditioners and washing machines is around 30%. Haier products are marketed in all top European chain super markets as well as in top chains in Americas.

Haier’s management philosophy and corporate culture are admired and are the subject of research by overseas scholars. Haier’s achievements and experiences have been incorporated into the archives and used as MBA teaching material by Harvard University, the European Business College and Laussane Management College.