Bajaj Electrical Limited (BEL), a 72 year old trusted company with a turnover of Rs. 2763 crores, is a part of the US $ 7 billion (over Rs 38,000 crores) "Bajaj Group". Bajaj Electrical Limited has six strategic business units – Engineering and Projects, Appliances, Fans, Luminaries, Lighting and Morphy Richards.

Bajaj Electricals has 19 branch offices spread in different parts of the country besides being supported by a chain of about 1000 distributors, 4000 authorized dealers, over 4,00,000 retail outlets and over 282 Customer Care centers.

Bajaj Electrical has distribution arrangements with Trilux Lenze of Germany (for Luminaries), tie up with Delta Controls of Canada (for Building Management Systems) and Secretion of Switzerland (for security systems), Morphy Richards of UK and Nardi of Italy (for Appliances), Disney of USA & Midea of China (for Fans). The company has also invested in Starlight Lighting for manufacture of energy saving lamps (CFL)