To think of the future, you need to think of your past.

It all began with just a vision. In the year of 1981, Mr. GL Mirchandani and Mr. Vijay Mansukhani started a company called Onida with just a goal of manufacturing television sets and going beyond convention. By the end of that year, we started assembling television sets at our factory in Andheri, Mumbai. With the passage of time, superior products and the combination of a distinctive voice, a cutting-edge advertising strategy, and purposeful marketing ensured that Onida became a household name.

It wasn’t about consumer electronics. It was always about the consumer.

What really sets Onida distinct from others are that we have always tried to pave our own road and create a niche by understanding what exactly does the consumer need. What is it that others are not offering?

Then we asked some more questions:

1.      Is there an inherent consumer need that is not being met by the current products in the market?

2.      Is there anything we can significantly add, upon entering the category?

3.      Is there something that the other product players have overlooked, which we can address? 

Only when do we have an affirmative answer on any of the above, do we work on the offerings? Thus, when we say, our products are different; we are so because we cater to something that others do not.