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As a dentist, he works very closely to his patients and having to experience his patients' breath has been part of his job for the last 25 years.
For dentists, having patients with bad breath is an unpleasant reality and while most dentists dismiss the problem, Dr. Rubin decided to do something about it.
Dr. Rubin did lots of research. He found that there are conflicting opinions on the cause of bad breath and more importantly, the cure. He read study after study, abstract after abstract, white paper after white paper. He provided dozens of different methods to try to help his patients with bad breath.
He even went so far as to build the Calabasas Dental Institute in order to research important dental issues such as the curse of bad breath. His personal dedication to this problem – which literally millions of people suffer from – resulted in his becoming an leading authority on the subject.
“I spent 25 years of study, trial and error, experimentation and in-the-field research. At the Calabasas Dental Institute I have finally found what I've been looking for all these years,” said Dr. Rubin. “After hundreds of thousands of dollars, thousands of hours of research and observing hundreds of patients I have created a method that truly addresses the root causes of bad breath and eliminates it for the long-term health benefits of everyone.”