Today, India is one of the fastest growing economies of the world characterized by rapid urbanization and growing consumer markets. This development has been accompanied by increasing demand for energy to sustain modern ways of living, placing tremendous strain on the existing resources. Further, capacity augmentation has not been able to keep pace with demand resulting in energy and peak shortages in the country. It, therefore, becomes important to supplement interventions at the supply side with measures on the demand side viz. load management and efficient use of energy. This publication through a case study exhibits potential savings for utilities and consumers through basic energy management practices at the household level. The study assumes even greater importance in view of the expanding share of domestic sector in the total electricity consumption. It is based on an extensive field survey conducted by TERI to gather data on the ownership and usage pattern of electrical appliances in the households of Delhi. Analysis of the data and information collected demonstrates impact of simple demand side measures on the city